PLA Blog – Word-of-Mouth Marketing The four key elements to a successful word-of-mouth marketing campaign are: a clean, memorable and consistent message; a good product/GREAT customer relations; a prepared and committed sales force, people who are willing to testify and a plan.

Library Journal – Everything I Need To Know I Learned Online Online communities can help librarians save time, establish professional links, and reconnect with the roots of the profession

Boing Boing: Economist: assault on filesharing by entertainment biz is senseless This news analysis piece in the Economist says attacking the technology behind file-sharing could stifle innovation without tackling the industry’s long-term problems. And perhaps the decline in global sales is indicative of a far greater problem for the music industry—consumers simply think that many [...]

Why and How to Use Blogs to Promote Your Library’s Services Librarians have had to learn how to do a lot with just a little in order to promote awareness of their programs and services. They have seized the opportunities to market libraries in the real world via traditional media: newspapers, corporate newsletters, radio, and [...]

librarian.net:DRM isn’t just ineffective, it does active harm the EFF states …[DRM] has been in wide deployment for a decade with no benefit to artists and with substantial cost to the public and to due process, free speech and other civil society fundamentals.

Boing Boing: Record sales up, P2P sales up — RIAA’s story doesn’t add up According to the RIAA, CD sales are increasing. Now, the RIAA also says that P2P destroys music sales, so it follows that if they’re selling more CDs there must be less P2P, right? Uh, no — file-sharing is up, too (so [...]

Edward Vielmetti Hears From His Library…and he Blogs It I’m sure Edward was a big library user before he got this e-mail, but now he will probably be a bigger one now. Plus, he’ll tell his friends about what his library is doing with RSS. Can you say free PR?

librarian.net:way to make a good impression, librarians! No seriously. Found this blog post from Fil, a member of the “video game community” talking about meeting some librarians at a symposium about the future of libraries. I hate not having the ability to give items the attention they deserve.

Engineering Information – Ei UPDATE Online NewsletterRSS: Moving Into the Mainstream RSS, or Real Simple Syndication/Rich Site Summary, is rapidly moving into our professional and personal lives as a way to keep track of the ever-increasing flow of new information. As a current awareness service, RSS allows for one-stop shopping. Recently, Ei started testing RSS [...]

Yes I read other sites, I’m just cleaning out some of my drafts file. There are a couple of weeks left before I go back to work. I’m still waiting for my eye to get to where I can get new glasses. Boing Boing: Game developers’ amazing rants on the state of the industry You [...]