Library Marketing-Thinking Outside the Book: Marketing virtual chat reference at UNC-Chapel Hill These are such a cute idea, I may try to get my library to do something similar.

PLA Blog – Word-of-Mouth Marketing The four key elements to a successful word-of-mouth marketing campaign are: a clean, memorable and consistent message; a good product/GREAT customer relations; a prepared and committed sales force, people who are willing to testify and a plan.

Why and How to Use Blogs to Promote Your Library’s Services Librarians have had to learn how to do a lot with just a little in order to promote awareness of their programs and services. They have seized the opportunities to market libraries in the real world via traditional media: newspapers, corporate newsletters, radio, and [...]

Marketing Before Opening San José’s Dual-Purpose Library examines the myriad of marketing plans that a marketing team undertook in order to plan the grand opening of the Dr. Martin Luther King, Jr. Library, the “only co-managed, city-­academic library in the nation.”

Marketing Toolkit – Additional Resources contains information specifically to help libraries present themselves to the public.

“A Communications Handbook for Libraries” will help libraries preserve and promote their programs-while dealing with the challenges of the USA PATRIOT Act and seemingly endless budget cuts.ALA | Free online handbook will help libraries get the word out This looks to be a great resource, unfortunately, it’s only available in pdf.

Whether marketing a corporate brand or a branded product or service, success increasingly demands proactive brand management. This site is dedicated to examining all issues relating to branding to assist you in this task. AllAboutBranding.com And back to our regularly scheduled programming… Libraries offer many useful and underutalized services. The key to improving our visibility [...]