This, so, so this. An effective online presence really comes down to not putting one’s ego first.  That could be the collective ego of the library as an institution,  the ego of the director, the ego of the board of trustees, or the ego of that territorial librarian who controls the library’s online content with [...]

Pretty good description of the differences between the major networks to let you decide where to start. Flowtown – Social Media Marketing Application

Seven Strategies for Marketing in a Web 2.0 World So what should a marketer do in an era where customers freely discuss your products and services? People post compliments and complaints that can be discovered by thousands of Internet users. Peers listen to and trust these reviews. If you’re in charge of marketing for your [...]

Like.com lets you browse products by similarities. It’s suprisingly addictive. I wonder if it could be done in a library catalog using subject terms. We can pretty much do that already but the interface is a little arcane.

Library Marketing-Thinking Outside the Book: Don’t focus on the customer/patron (?!) … the authors tell us to refocus our attention from consumers themselves to the jobs they want to get done.

Library Marketing-Thinking Outside the Book: Alluring lattes (and more!) Our coffee shop opened Monday and it’s already very popular. We already have the most popular computer lab on campus (with the oldest computers…) and wifi. Now we just need the new website. (I’m working on it).

Library Marketing-Thinking Outside the Book: Many more marketing materials Found on Neat New Stuff on the Net: Marketing & PR from the Mid-Hudson Library System. The site includes marketing templates, how-to’s, web links and demographic info for librarians. Enjoy!

Can You Hear Me Now? Communicating Library Services To Distance Education Students And Faculty :: Distance-Educator.com’s Daily News :: Technology, Teaching, News, Research Academic libraries have responded to the challenge of providing resources and services to off-campus users in a variety of innovative ways. However, recent survey results indicate that users are often not fully [...]

Library Marketing-Thinking Outside the Book: Freebies! (Did I get your attention?) f you attend fairs and the like, you’ve no doubt noticed that those booths with the coolest freebies tend to get all of the attention. I’ve just begun doing more and more of these kinds of things and you can imagine my surprise when [...]

Building up a marketing resistance? Absolutely.