Blogging and RSS — The “What’s It?” and “How To” of Powerful New Web Tools for Educators The internet has long been valued by teachers and librarians as a powerful research and communications tool, and in the last 10 years, it has brought about a sea change in the way students find, manage, and use [...]

Why and How to Use Blogs to Promote Your Library’s Services Librarians have had to learn how to do a lot with just a little in order to promote awareness of their programs and services. They have seized the opportunities to market libraries in the real world via traditional media: newspapers, corporate newsletters, radio, and [...]

10 ways to use blogs for managing projects Blogs aren’t just for marketing – there are many areas of the business where they can help improve information flow, reduce clutter and avoid the dreaded “but I didn’t know about that” situation. Here’s ten ways that we’ve used blogs for managing projects – both internally and [...]

B.L. Ochman’s weblog – Internet strategy, marketing, public relations, politics with news and commentary: How to Write Killer Blog Posts and More Compelling Comments While basic writing talent is innate, many of the skills for writing compelling blog posts and and salient comments can be learned. The basic guidelines: keep your copy lively, factual, tight, [...]

I forgot to mention that I’m at home this week. My library actually closed early last week because of bad weather. Good thing about being at home – feeding the addiction. Bad thing about being at home – no routine means I forget to post. So here’s a last one for the year. Regular posting [...]

Charlene Li has listed a sample corporate Blogging policy… As more libraries incorporate weblogs as part of their content delivery mechanisms, has anyone established policies? Library Stuff Not that I know of but I think it’s a good idea, particularly for group blogging and when the author(s) don’t have a lot of experience publishing on [...]

From the experience, here are Ten Guidelines for Developing Your Internal Blog for any type of library that wishes to create an internal communication tool. Easy and practical guidelines that you may not think of when you start. Why would you want an internal blog? A lot of valuable information gets generated in a day [...]

ProBlogger is a “free collection of tips on writing content, search engine optimization, using advertising and affiliate programs etc – to help bloggers explore ways of adding revenue streams to what they do.” ProBlogger also contains articles on promoting and marketing your blog. [link via B.L. Ochman]. LibTalk Blog: Marketing Your Blog & RSS Feeds [...]

The Internet Courses: Weblogs is the ultimate list of sources on weblogs in libraries. There’s no way to tell if she plans on updating it but it makes for a great launching pad for research. Thanks Jessamyn.

But wait, you might say, isn’t the whole point to get people to visit your website? No, it isn’t. The point, insofar as product marketing is concerned, is to get people in touch with information about your products. Your website is just a means to that end, as is an RSS feed. It isn’t about [...]