Refocus
Library Marketing-Thinking Outside the Book: Don’t focus on the customer/patron (?!)
… the authors tell us to refocus our attention from consumers themselves to the jobs they want to get done.
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The Creative Librarian is a hub for matters important to librarians/information scientists of today. There is a definite lean towards electronic issues, however it isn't restricted to only those. Hopefully this site will also be useful for informing non-librarians on these issues as so many of them affect us all.