The Creative Librarian is a hub for matters important to librarians/information scientists of today. There is a definite lean towards electronic issues, however it isn't restricted to only those. Hopefully this site will also be useful for informing non-librarians on these issues as so many of them affect us all.
PLA Blog – Word-of-Mouth Marketing
The four key elements to a successful word-of-mouth marketing campaign are: a clean, memorable and consistent message; a good product/GREAT customer relations; a prepared and committed sales force, people who are willing to testify and a plan.
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