What’s Your Brand Mantra?: Blogging the Tsunami

“(Blogs) are helping us understand the impact of this event in a way that other media just can’t,” with an intimate voice and an unvarnished perspective, with the richness of local context, Ms. Jardin said.

There has been an incredible sense of community and cooporation to assist the victims. It’s a bit of the good side of humanity to counteract the bad that keeps popping up. There is also an old saying that history is written by the victors.

Not any more.

Years down the road, thanks to archival projects, we’ll be able to look back and see what happened and how it affected the world through first-hand accounts.