It’s one of my favorite soapboxes that we need to publicize ourselves more. With the sheer amount of options members of our society face today, just offering excellent service isn’t enough to make them think of us. Plus, there is the common preconceptions of what librarians do. While the way we are characterized is fairly positive overall, most people have no idea of the services we’ve developed to keep up with the times.

While tv ads are too expensive for any library’s budget, Grow the Profession: Marketing the Librarian points out some easy and inexpensive things an individual librarian can do to raise awareness of her/his skills and accomplishments.