You can become a trusted information source. The more you add useful links to your weblog, the more you become a trusted source for information. For example, Oceana’s weblog provides useful and regular information from experts pointing to studies, projects, and other information that I would not be able to find on my own. I therefore see the organization as credible, and that credibility transfers to its other efforts, including fundraising.

A Weblog gives readers a reason to visit your Web site regularly. The useful information you post gives visitors a reason to come back regularly. Frequent visitors are more likely to engage with your organization’s efforts online and off-line.

TechSoup – Articles: Web Building – Weblogs: The Promise for Nonprofit Organizations

Yes! So true and beautifully said. You must read this article. Thanks to Steven for the pointer.