Libraries and businesses have similar aims, to attract consumers. Businesses have started official blogs as a way to improve their images. It makes them look hip and current, accessible to their customers and involved in day-to-day life. On the practical side, the blogs provide easily updatable places to post news items and tips that might not be important enough to change the main page for and increase page hits by giving visitors a reason to come back.

On the theory that what’s good for business might be good for libraries, below are two resources for business blogging that might inspire more library blogs.

Business Blog Consulting

Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects. You will find here lots of examples of business blogs, as well as resources to help you learn more about the topic.

More Corporate Blogging Resources: Contentious Weblog

A bibliography of online articles about business blogging