Blogging is Booming

Super-popular blogger Glen Reynolds, of Instapundit.com, leaves his traffic logs open, where we can see that he averages around 100,000 visitors a day and more than 2 million uniques a month. Considering that he’s only one guy, that’s astounding. By comparison, HoustonChronicle.com reports 1.5 million unique monthly readers. Granted, Instapundit is one of the most widely read bloggers out there, but it puts the phenomenon in perspective.

…The Quris research shows that blog readers skew somewhat younger than average Web surfers, are power-users of the Net and media junkies in general, spend more money online, and consume a disproportionate amount of literature, pop culture and electronics. No big surprises there for anyone who reads blogs, but the bottom line is that this segment sounds like an attractive demographic for advertisers.

Emphasis mine.

Or creative librarians looking to expand their patron base and promote their services. If public libraries (and some academic ones) are going to get the funding they need, they must make the community aware of the benefits of service-oriented information management.