blogging the market

That’s why weblogs are huge: they take the power out of the IT department and the webmaster’s hegemony and hand it over to where knowledge really resides – to the individual workers who are knowledgeable enough and know how to speak with a human voice.

Which means less work for the IT department and the content producers and better content management (i.e. more updates and predictable archive arrangements) for the users.

It’s a pretty interesting article on the use of blogs . However, I really want to teach the author about margins.