Information professionals usually don’t think of marketing themselves as a big issue. We know are the key to accessing information; we are service- and customer-oriented; we know our business – so, customers will just come to us, right?

Unfortunately, we do need to market ourselves – not just to be known, but also to let our customers know who we are and what we can do to help them. Here, I share my experiences with marketing myself successfully as an information professional, both inside and outside my organization.

Marketing Yourself, Library Stuff

Many of us seem to feel more uncomfortable pushing ourselves than we might feel in advertising our libraries. However, since libraries are largely service-oriented organizations, we are the services we offer. Others can buy books and databases but the true usefullness of a library comes from having someone to find information in the jungle that grown up around us and translate it into English for the users.