Collaborative User Testing: Less Bias, Better Research

Man writing in a notebook next to a laptop.

I’ve always worked in small product teams that relied on guerrilla user testing. We’d aim to recruit the optimal number of participants for these tests. We’d make sure the demographic reflected our target audience. We’d use an informal approach to encourage more natural behavior and reduce the effect of biases participants could be prone to.

But you know what we almost never talked about? Ourselves. After all, we were evaluating work we had personal and emotional involvement in. I sometimes found myself questioning, how objective were our findings, really?

It turns out, they may not have been.

- Collaborative User Testing: Less Bias, Better Research · An A List Apart Article Alla Kholmatova